Last Thursday evening post production studio Cutting Edge hosted the first CEX charity art auction, raising much needed funds to help young Aussies with high care needs.
The CEX art challenge involved the transformation of bowling pins into works of art. Members of Brisbane’s advertising community heeded the call, lending their creativity and donating unique pieces. Contributions came from Cutting Edge, as well as freelance artists, and Brisbane agencies, BCM, ClemengerBBDO, Y&R ANZ, and PublisicQ.
“Every artist created something unique. The contributors were advertising creatives who have different backgrounds and disciplines. We had Creative Directors, Animators, VFX Artists and Copywriters and it was fascinating to see how highly individual the result were,” explained our own Creative Director, Zenon Kohler.
The bowling pin is a peculiarly shaped cultural icon that is steeped in nostalgia. It was a unique canvas that attracted a crowd of more than 150 art enthusiasts on auction night.
“Highly creative pieces, a great cause, and an impressive result. This was not just a lot of fun, but a great platform for Youngcare to share our story, and the money raised makes a real impact for young people with high care needs and their families,” said Mel Morrison, CCO of Youngcare.
Individual pieces of art sold for as much as $2200, with a grand total of $15000 raised.
“This art challenge was all in the name of charity, and we raised vital funds for Youngcare, an important organisation who give young Aussies with high care needs the choice to live in age-appropriate housing,” said Cutting Edge General Manager, Kylee Ratz.
Youngcare helps provide in-home support and purpose built homes that help offer age-appropriate housing for young Australians who would otherwise have to live in aged care facilities.
“This is a very real issue facing our community. With more than 6,000 young people living in residential aged care, with little choice over basic daily activities like using the bathroom, showering and choosing when and what to eat, it was very heartwarming to see people unite behind this cause,” expressed Cutting Edge Owner/Director and Founding Member of Youngcare, Matthew Lawson.
View the pins here.