Hanger Nation
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Well known Australian personality Shelley Craft with her husband Christian Sergiacomi, have been extremely busy developing a new fashion concept called Hanger Nation. Hanger Nation is a mobile phone and iPad app with an integrated website that delivers all your fashion in the one place. ‘Fashionistas’ can download and use the mobile app to browse through the very latest seasonal collections, videos and celebrity blogs. With Hanger Nation, fashion consumers feel like they’re really in touch with each designer behind the collection. Hanger Nation is a beautifully crafted service extension to each brand that enables consumers to be constantly engaged 24/7.
The mobile app platform has enabled Hanger Nation to be far more powerful than a fashion magazine, but equally as elegant. For the app to be a success, it had to be sophisticated. It had to impress some of the best fashion brands in Australia. No less than 24 brands have recently joined the app before it even hit the apps store. Fashion houses such as Carla Zampatti, Arthur Galan, Bianca Spender and Fleur Wood will all ensure the success of this unique app.
The backend to the website is equally as elegant. Cleverly designed, the control panel gives Shelley simultaneous control of the content on the website and the mobile app. Shelley’s team can upload new content including images and video as fashion changes. Hanger Nation will fast be the place to find Australia’s hottest fashion designers.
