Mack Trucks

The challenge is to provide consistent, accurate and comprehensive information, in an engaging easy-to-use package, to a de-centralised sales network covering all of Australia.

Working with Mack Trucks, Cutting Edge answered the challenge by integrating the information into an interactive platform.  The result is an easy to use resource with video tours of each model, animation of the all the features, pdfs with technical specifications and links to support services.   Not only did it prove successful for the Mack Trucks sales force in the field, it became a central sales aid at national truck shows.