/Hitch a ride around the Great Barrier Reef with scUber
June 28 2019
Cutting Edge assisted Publicis Worldwide with the global campaign designed to change the perception of the Great Barrier Reef, and to drive awareness of the wonder of the Reef and increase visitation.
In a collaboration with Tourism and Events Queensland and Uber, you can now cruise around the Great Barrier Reef in a submarine. The Reef is well known for its beauty and this is an opportunity to experience its rich marine life from the comfort of a ride sharing service.
The Cutting Edge team created an on-location post production hub on Heron Island to facilitate the creation of content as events unfolded. Editorial was run around the clock in 24 shifts, to capture and share the incredible scUber experience.
Credits
Client
- Client
- Tourism & Events Queensland + Uber
- Campaign
- scUber
Agency
- Agency
- Publicis Worldwide
- Executive Creative Director
- Ryan Petie
- Senior Creative
- Tim Harding
- Head of Broadcast & Content
- Vicki Lee
- Project Director
- Sarah-Jane Ewing
- Account Director
- Harleigh Reimer
Post
- Post
- Cutting Edge
- Edit/Grade
- Kerry Farrell
- Post Producer
- Kristie Godden
- Executive Producer
- Trelise Blade
