/A Ticket to the Power Ball
Cutting Edge recently partnered with Y&R and Photoplay’s Lance Kelleher to deliver a vibrant and playful campaign for Powerball. The spot takes the viewer deep inside the ‘The Power Ball’, a party where Powerball winners from different walks of life meet and celebrate their win in their own unique way.
Collaborating closely with Kelleher, the Cutting Edge team provided a stunning colour grade and intriguing soundscape as well as a raft of seamless VFX sequences. These included the addition of the ice sculpture, bullwhips, explosions, and mountain ranges – all designed to look as though they were captured in camera, as well as set extensions and clean ups.
“Right from the get-go I felt an enthusiasm and dedication to both Y&R and my collective vision, for what was an ambitious campaign. I say ambitious, as there were many obstacles that could have hampered that vision. From the genesis of the creative to the execution, Cutting Edge gave us no restrictions, but instead constructive, creative, solution based feedback and support,” explained Kelleher.
“What a great idea, what a brilliant project. Working with Lance was a rare privilege,” said VFX Supervisor, Glenn Cone.
“Glenn was on set. He was a calm and experienced problem solver. He went about getting what he knew we needed without any fuss or interruption to the main unit’s heavy schedule. Believe me that is quite a skill,” says Kelleher.
Kelleher continued, “Steve Leacey led the compositing team like Cameron Smith leads the Storm/QLD footy teams… experience, tenacity, preciseness and a ton of creative flair. He’s intuitive and damn quick too.”
Colourist, Justin McDonald recalls his first conversation with Kelleher about the Powerball spot. “I was struck by Lance’s passion for the project, and his understanding of the nature of colour in filmmaking made our collaboration seamless.”
“Justin, Cutting Edge’s Baselight Colourist was simply outstanding. Awesome to see an artist so on top of his game. There was a lot of complexity in the look and it took a fastidious, concentrated eye to give this film the look I was after,” explained Kelleher.
The end result is a film that brings to life the opportunities that winning Powerball brings; a party where you play by your own rules.
Credits
Client
- Client
- The Lott
- Campaign
- The Power Ball
Creative
- Agency
- Y&R Brisbane
- Executive Creative Director
- Brendan Greaney
- Creatives
- Sean Egan
- Sam Boyd
- Chelsea Parks
- Producer
- Ann Reilly
Production
- Production Company
- Photoplay
- Director
- Lance Kelleher
- Producer
- Emma Thompson
Post
- Post Production Company
- Cutting Edge
- Executive Producer
- Trelise Blade
- Colourist
- Justin McDonald
- Sound
- Mike Lange
- Michael Thomas
- Flame/VFX Artists
- Steve Leacey
- Glenn Cone
- Tim Schultz
