In a collaboration with Ladbrokes, Cutting Edge created multiple virtual sets, lifting production value across sports reports in a bid to give punters a greater experience.
On a virtual set we place talent inside a CG environment. This allows for greater creative control over the look of the studio space, and removes the costs associated with creating physical sets. Talent are shot against a green screen and key’d into the virtual environment. We are able to create broadcast-quality content with the freedom to build sets to any scale that are brandable, interactive and fit for purpose.