/CEX: A Charity Art Challenge
Brisbane’s advertising community are creating art from the humble bowling pin in the name of charity.
We are happy to announce that we will be hosting a unique charity art exhibition and auction, with all proceeds going to Youngcare. Titled ‘CEX’, the project challenged members of Brisbane advertising’s community to transform an ordinary bowling pin into a work of art. The results have been both varied and spectacular, demonstrating the unique points-of-view from artists who work across different mediums and advertising professions.
“Brisbane has one of Australia’s most impressive advertising communities. The ideas and artistry that come from this town are some of the best in the country. We pitched the challenge and artists enthusiastically jumped at the chance to get involved and support young Australians with high care needs,” explains Blaize Bennett of Cutting Edge.
On the evening of April 19, Cutting Edge, will display and auction bowling pins which were distributed amongst Brisbane advertising’s best minds with the instruction, “make art.” Creatives from Cutting Edge, PublicisQ, Clemenger, BCM and Y&R have all lent their creative talents in support of Youngcare.
The auction will follow a four week rotating exhibition held at Cutting Edge’s Brisbane studio. The exhibition will showcase a different group of pins each week, showcasing Brisbane’s creative talent feature pieces from Animators, Designers, Editors and VFX artists from Cutting Edge, in addition to pins from advertising agencies, creatives and freelancers.
Auctioneer and real estate guru, Paul Liddy, will call the auction on behalf of Youngcare. “The bowling pins are complete transformations of an everyday object. Each is a unique pieces of art, with one artist designing and crafting his pin into a working coffee machine,” laughed Paul Liddy.
With 19 bowling pins going under the hammer, Youngcare co-founder and Cutting Edge Managing Director, Matt Lawson said, too many young Australians with high care needs are being left behind.
“All young people deserve the freedom to choose where they live, who they live with and how they live their lives. We are working towards making sure young Australians with high care needs can choose where they call home,” Matt Lawson explained.
Visit www.cuttingedge.com.au/cex for more information.
