/Cutting Edge pioneering LED Virtual Production in Queensland with launch of Edge Lab

February 14 2021

Cutting Edge has announced its newest venture in Virtual Production – Edge Lab – a research and development (R&D) hub for production industry professionals.

One of Edge Lab’s most exciting new features is the Unreal Engine powered virtual production stage with a high resolution 12m x 4m LED screen and moveable LED side panels, built in partnership with Big Picture, part of the NEP Worldwide Network and supplied by Logemas and HP. 

Cutting Edge CEO Michael Burton said Edge Lab will allow creatives in the production industry to experience a “hands-on” introduction to the new technology.

“We want to make this style of virtual production accessible so we, in the local market, can continue to grow and develop.”

Michael Burton / CEO

“Because our LED stage has been built with high quality components and powered by industry standard Brompton Processing, we are able to achieve realistic virtual environments that help with experimental shooting and environment creation,” he said. 

Josh Moffat, Special Projects and Business Development at Big Picture, said this premium LED Volume technology is the “latest buzz” in virtual production for filmmaking.

“The work coming out of these spaces is set to create a new standard in filmmaking. 

“Production projects will want to try out this new technology so they can start to take advantage of all it has to offer and we look forward to our partnership with Cutting Edge to showcase this to the local market,” Mr Moffat said.

Tim Schultz, Head of Virtual Production for Edge Lab, said the team will hold demonstration and workshop sessions for creatives and industry experts to broaden their skillset, tailoring sessions to align with artists’ goals.

“Directors, Producers, Writers, and Cinematographers will all be able to come into our studio for a full virtual production experience,” Mr Schultz said.

“Our team wants to collaborate with creatives in the R & D phase of a project and if virtual production is a viable solution, we can help the production team configure a suitably scaled virtual production studio wherever they need it based.

“The more we can all learn and share, the more we will be able to achieve in virtual production,” he said.

Edge Lab has launched a booking portal on the Cutting Edge website for studio demos and workshops.