/News

WORKING CLASS BOY TAKES AUSTRALIAN BOX OFFICE BY STORM

September 14 2018

A recent collaboration with CJZ and Director Mark Joffe, saw Cutting Edge deliver sound and picture post, including full deliverables, for the true story of Australia’s iconic rock star – Jimmy Barnes. Based on the acclaimed memoir of the same name, Jimmy Barnes’ Working Class Boy is taking the Australian box office by storm as the largest cinematic release ever for a home-grown documentary. Delving deep into the cultural background and family history that shaped the musician, the documentary is powerful and confronting. Through the exploration of Jimmy’s childhood, Working Class Boy reveals the man behind Australia’s most iconic band of the 80’s, Cold Chisel. It’s a story that bares experiences of poverty, alcoholism, and domestic violence, and the profound effect it had on his music. As the commercial success of Working Class Boy continues, the film is making waves amongst the cinema and television arts community. This month, Working Class…

A Ticket to the Power Ball

May 18 2018

Cutting Edge recently partnered with Y&R and Photoplay’s Lance Kelleher to deliver a vibrant and playful campaign for Powerball. The spot takes the viewer deep inside the ‘The Power Ball’, a party where Powerball winners from different walks of life meet and celebrate their win in their own unique way. 

Borobi Signs-Off, But The Mascot Lives On

May 3 2018

How a collaboration with SapientRazorfish generated one of the most successful mascots in national history. As Borobi signs off from his post as GC2018 Commonwealth Games mascot, we took the time to reflect on the coolest blue surfing koala there is. Cutting Edge Creative Director Zenon Kohler, and Animation Director Ian Anderson, together with SapientRazorfish Creative Director Ralph Barnett, headed up the design team to deliver Borobi – an iconic, marketable Games mascot. Originally chosen from more than 4,000 entries in the GC2018 Mascot Design Competition, our journey with Borobi began with SapientRazorfish in 2016, as we were tasked with developing the the winning entry for use in 3D animation, 2D artwork and as a fully-functional costume with the ability to jump, dance and even surf. The final character had to be marketable and merchandisable, whilst embodying the spirit of the Games and capturing the essence of the original winning…