/News

CEX: A Charity Art Challenge

March 12 2018

We are happy to announce that we will be hosting a unique charity art exhibition and auction, with all proceeds going to Youngcare. Titled ‘CEX’, the project challenged members of Brisbane advertising’s community to transform an ordinary bowling pin into a work of art. The results have been both varied and spectacular, demonstrating the unique points-of-view from artists who work across different mediums and advertising professions. “Brisbane has one of Australia’s most impressive advertising communities. The ideas and artistry that come from this town are some of the best in the country. We pitched the challenge and artists enthusiastically jumped at the chance to get involved and support young Australians with high care needs,” explains Blaize Bennett of Cutting Edge. On the evening of April 19, Cutting Edge, will display and auction bowling pins which were distributed amongst Brisbane advertising’s best minds with the instruction, “make art.” Creatives from Cutting…

Swinging Safari’s World Premiere

December 13 2017

The 1970s nostalgic Australian comedy, Swinging Safari, celebrated its world release this week and the Cutting Edge team let the good times roll at Sydney’s Moore Park premiere. From the mind of writer-director Stephan Elliott (The Adventures of Priscilla, Queen of the Desert), Swinging Safari features an all-star Australian cast including Guy Pearce, Kylie Minogue, Asher Keddie, Julian McMahon, Radha Mitchell and Jeremy Sims. Set in mid-’70s Australia, in a period of bad hair, bad style, bad choices and good times, a 200-tonne blue whale is washed up on a local beach, and the kids think it’s the biggest thing that’s ever happened in Australia. Meanwhile behind closed doors of a classic suburban cul-de-sac – and the sexual promiscuity of their parents – the mums and dads celebrate in other ways by joining the sexual revolution. However, just like the rotting whale, it’s all about to go spectacularly wrong. Picture…

Cutting Edge Delivers a New Kind of VR Experience

December 7 2017

Cutting Edge has delivered a world first VR theme park ride for Brogent Technologies. Brogent Technologies is a world-leading producer of innovative theme park attractions. Titled ‘Q-Ride’, the virtual reality ride debuted at the IAAPA Attractions Expo held in Orlando, USA. Cutting Edge’s team created a virtual reality experience that used the innovative technology to create a breathtaking underwater experience. Q-Ride features a 360-degree view with unique vision dependant upon where the participant is seated. The movement of the seats is synched with the vision to enhance the experience. “Our ride controls the motion and guests have the freedom to choose where they look,” explains Andy Kiang, Director of Innovation for Brogent Technologies. Cutting Edge’s Director of Creativity & Innovation, Benjamin Richards tell us, “It’s a fascinating immersive experience. Q-Ride transports people to an underwater world where they are up close with ultra-realistic marine life. Because the motion is so…