/News

A Ticket to the Power Ball

May 18 2018

Cutting Edge recently partnered with Y&R and Photoplay’s Lance Kelleher to deliver a vibrant and playful campaign for Powerball. The spot takes the viewer deep inside the ‘The Power Ball’, a party where Powerball winners from different walks of life meet and celebrate their win in their own unique way. 

Borobi Signs-Off, But The Mascot Lives On

May 3 2018

How a collaboration with SapientRazorfish generated one of the most successful mascots in national history. As Borobi signs off from his post as GC2018 Commonwealth Games mascot, we took the time to reflect on the coolest blue surfing koala there is. Cutting Edge Creative Director Zenon Kohler, and Animation Director Ian Anderson, together with SapientRazorfish Creative Director Ralph Barnett, headed up the design team to deliver Borobi – an iconic, marketable Games mascot. Originally chosen from more than 4,000 entries in the GC2018 Mascot Design Competition, our journey with Borobi began with SapientRazorfish in 2016, as we were tasked with developing the the winning entry for use in 3D animation, 2D artwork and as a fully-functional costume with the ability to jump, dance and even surf. The final character had to be marketable and merchandisable, whilst embodying the spirit of the Games and capturing the essence of the original winning…

CEX Art Auction Raises Funds For Charity

April 23 2018

Last Thursday evening post production studio Cutting Edge hosted the first CEX charity art auction, raising much needed funds to help young Aussies with high care needs. The CEX art challenge involved the transformation of bowling pins into works of art. Members of Brisbane’s advertising community heeded the call, lending their creativity and donating unique pieces. Contributions came from Cutting Edge, as well as freelance artists, and Brisbane agencies, BCM, ClemengerBBDO, Y&R ANZ, and PublisicQ. “Every artist created something unique. The contributors were advertising creatives who have different backgrounds and disciplines. We had Creative Directors, Animators, VFX Artists and Copywriters and it was fascinating to see how highly individual the result were,” explained our own Creative Director, Zenon Kohler. The bowling pin is a peculiarly shaped cultural icon that is steeped in nostalgia. It was a unique canvas that attracted a crowd of more than 150 art enthusiasts on auction…