/Play Is Serious
In just a few short days the team at Cutting Edge turned around a cute animated spot for the Children’s Hospital Foundation. The project shines a spotlight on an important cause amid the COVID-19 pandemic. It’s a reminder not to forget those most vulnerable during the crisis.
Long, tough, scary days just got a whole lot harder for sick kids in hospital because of COVID-19. The Children’s Hospital Foundation works wonders by funding life-saving medical research, investing in vital new equipment, and providing support and entertainment for children and their families.
“We know that now is an important time to help give voice to causes such as this one”, says Creative Director, Zenon Kohler.
“The work the Children’s Hospital Foundation does is hugely important, perhaps now more important than ever,” added Ian Anderson, Animation Director at Cutting Edge.
Connor Anderson composed a track for the project, giving the spot the right feel, and the sound design was added by Michael Thomas.
Remember that you can donate at www.childrens.org.au
“The team at Cutting Edge were unbelievable. Not only did they take our script and elevate it to another level, they did it in an incredibly short time frame.”
Fiona Mullett / Children's Hospital Foundation
Credits
Client
- Client
- Children's Hospital Foundation
- Campaign
- Play Is Serious
- Head of Marketing & Communications
- Fiona Mullett
Post
- Creative Director
- Zenon Kohler
- Animation Director & Illustrator
- Ian Anderson
- Motion Graphics Artist
- Jordan Pena
- Composer
- Connor Anderson
- Sound Design
- Michael Thomas
- Voiceover Talent
- Belina Reynolds
- VFX Producer
- Sarah Burton
- Post Producer
- Belinda Reynolds
