The strategic appointment demonstrates Cutting Edge’s commitment to the advertising industry.
Having spent the past five-years at Archibald/Williams, decades as a client, and the bulk of his career within the advertising industry, Jonny’s seen the good, the bad and the ugly. His experiences from production and post-production, will guide the reshaping of the Cutting Edge, Sydney offering.
Ray Smith, Managing Director at Cutting Edge said, the appointment of Jonny as Sydney’s new General Manager, reflects Cutting Edge’s commitment to meeting the diverse needs of Sydney’s advertising industry.
“We have an unparalleled team of Artists and Producers in place. We’ve been delivering a consistently beautiful creative product. Under Jonny’s stewardship we will continue to evolve and adapt to meet our clients’ diverse needs and exceed their expectations”, Ray said.
When asked why a seasoned agency creative director would jump ship from content creation to content production, Jonny was jubilant.
Jonny Browne: The chance to work with talents like Cutting Edge’s creative director, Finnegan Spencer, and VFX supervisor, Simon Maddison was too good to pass up. Couple that with some of the best client service I’ve ever experienced from seasoned producers like Lara Allen and it was a no-brainer.
So, what does he think an agency creative can bring to a post-production house?
Jonny Browne: Great ideas deserve the best possible execution no matter what the budget. From my passion and creativity for bringing ideas on screen, to providing unique insights on creatives, agencies, marketers and filmmakers, Cutting Edge is evolving to make sure that’s exactly what they get, whether it be 30-second TVCs, digital content, VR or AR.
Want to meet with Jonny? Call P +61 2 8332 5999 / M 0411 549 580 or connect over email firstname.lastname@example.org