Joining forces with the team at Mr Positive, our Animation Director, Ian Anderson and the Squeak team honed and crafted the concept, leveraging off the overall global ‘Rift’ campaign. The Rifts, portals to The Upside Down, are a big part of series 4, so recreating the look of this element in the short timeframe was crucial. The concept incorporated iconic elements of The Upside Down and the silhouette of a Demogorgon. The vines and spores paired with the beast tearing through the Rift are instantly recognisable and have a great impact when showcased on the giant screens.
Our crafted animation created the sought-after 3D illusion, considering multiple screen sizes, resolutions, configurations and audience viewing angles. Viewed at specific angles on each unique screen, the audience can see the Demogorgon’s hand reach right out to them.
All these considerations along with the project material made our task an exciting and challenging one.
Check out the OOH campaign!