/Ladbrokes Sports Reporting Benefits From Virtual Sets

June 26 2019

In a recent collaboration with Ladbrokes, Cutting Edge created multiple virtual sets, lifting production value across sports reports in a bid to give punters an even greater experience. Utilising leading technology to create broadcast-quality content, virtual sets are another way that Ladbrokes stays ahead of the competition.

On a virtual set we place talent inside a CG environment. This allows for greater creative control over the look of the studio space, and removes the costs associated with creating physical sets. Talent are shot against a green screen and key’d into the virtual environment.